The Brand Builder's Playbook

Stop Running a Shopify Store. Start Building a Real Brand.

Let’s cut the BS.

Running a DTC brand in 2025 is brutal.
Ad costs are up. Attribution is a joke. And the old "launch, run Facebook ads, scale" formula?
Dead.

I made this playbook because I kept seeing good founders with great products fail—not because they didn’t work hard, but because they were following advice that doesn’t work anymore.

This isn’t a Shopify setup guide.

It’s how you build a brand that actually scales.

You’re likely stuck in one of two places:

• You launched, but nothing’s converting
• You’ve got traction, but scaling feels like chaos

This playbook was built to solve both.
Whether you’re a founder wearing six hats—or a marketer trying to drive real growth inside a stuck brand—this is your system.

What’s Inside:

🧠 Brand Math Framework
Know your AOV, LTV, CAC, and margins—so you can make real decisions, not guesses.

🎯 The POST Method™
People. Objectives. Strategy. Tech.
Align your brand, team, and roadmap so everything finally clicks.

💥 Offer Architecture
Stop discounting randomly. Build offers that convert cold traffic and create urgency.

📍 Positioning Clarity
If your customer can’t understand what makes you different in 10 seconds—you’ve got a positioning problem. This fixes it.

🚀 Acquisition Flywheel
Build a system that doesn’t rely on Facebook behaving.

🔁 Retention Playbook
Turn one-time buyers into repeat customers—on purpose.

🛠️ Execution Systems
No more “what should I do next?”
You’ll get weekly rhythms, checklists, and launch plans to build real momentum.

Who This Is For:

✅ Founders tired of chaos who want clarity
✅ DTC marketers navigating shifting platforms + pressure
✅ Brand builders looking for structure—not more theory
✅ Operators who need something they can actually implement

Real Talk:

❌ This won’t make you rich overnight
❌ It won’t do the work for you
❌ It’s not filled with plug-and-play templates

✅ A strategy.
✅ A system.
✅ A clear path forward.

So you can finally build the brand you actually meant to create.

👇 Ready to do it right?

Get The Brand Builder’s Playbook™ Now